The page is dedicated to everything Lebron. More specifically the question: Where is Lebron going to go when he leaves Cleveland on July 1st? They have decided that him going to another team is a foregone conclusion at this point.
ESPN seems to be just totally discounting the fact that Lebron can make more money (about 30 million more due to the way the salary cap works) by staying in Cleveland. He would also be more than starting from scratch going to New York or New Jersey as they have just a couple guys signed for next year but not much more cap room if they sign Lebron . Chicago is a different story, but does he really want to be compared to Jordan every single day playing there? Let's also not forget that he would be leaving a place he has lived all his life, and a team that really just needs some tweaking to win. I just don't see him leaving.
Why is ESPN's coverage so skewed towards him leaving? Because, Lebron playing in Chicago or New York is better for ESPN Chicago.com or ESPN New York.com of course. And that is what matters to ESPN long term. There is no ESPN Cleveland.com and probably never will be. ESPN needs a big star in one of those two cities to help expand their local reach.
And who cares if the likely outcome gets in the way of potential big business for your websites?
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